The adventure experience offered can be enjoyed by all. With easy to follow trails, Blueways allow adventurers of all kinds, enjoy freedom and try out a new experience. Until now, the prospect of engaging in water-based activities has been fraught with barriers, including fear of water, access to opportunity, cost, etc. However, global trends towards activity tourism have resulted in increased demand for a creative approach towards a more integrated adventure tourism experience. By bringing together a range of enthusiastic activity providers, set within the context of a vibrant and animated water-side economy, the Blueways serve to showcase an exciting tourism and recreation product. By presenting a range of activity options through idyllic natural waterscapes, including exhilarating bike hire, gentle Canadian canoe trips and cool Stand-Up-Paddling journeys, visitors are enabled to enjoy a fully immersive and rewarding adventure experience.